George Lois: Damn Good Advice

Free for Pratt Students & Faculty!

Come and hear George Lois in person talk about Damn Good Advice (for people with talent!). He offers indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. Lessons from the incomparable life of ‘Master Communicator’ George Lois, the original Mad Man of Madison Avenue. The book is organized into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it is communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, DAMN GOOD ADVICE (For People With Talent!) , is a must have for anyone on a quest for success.

George Lois is one of America’s most creative, prolific and celebrated
adver tising communicators. Since his twenties, he has been a pioneer in developing the creative revolution in contemporary culture, transforming brands such as MTV, Tommy Hilfiger and USA Today. He is the only person ever to be inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, and a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers. He lives in New York City.

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