GAG: How to Control the Money Conversation with Clients

Free for Pratt students and faculty! Please email to sign up for the event.

Talking to clients about money can be one of the hardest topics for creative professionals to tackle. But the process will go smoothly once you learn to take control of the conversation. This session addresses every aspect of the money conversation, from targeting the right clients (the ones with budgets) all the way through closing the sale.

Attendees will learn many invaluable tips on how to chose and approach the right prospects, plus how to talk numbers, both before and during a project, including the language to use –what exactly to say!– to get their budget, even if they don't have one!

Ilise Benun is a national speaker, founder of Marketing Mentor (http://www.marketing-mentor.com/) and, with HOW Magazine, of the Creative Freelancer Conference (http://www.creativefreelancerconference.com/). She coaches creative professionals who are serious about growing their business and she is the author of several books for creatives, including The Designer’s Guide to Marketing and Pricing and the forthcoming book, The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and How to Manage It (HOW Books 2011).

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