Season five of AMC's Mad Men begins in March and they've started to promote it on billboards and the Internet. The poster is brilliant and beautiful. The creatives have done such a great job in packaging the show that the created aesthetic has become iconic by itself. The poster's minimalist approach does well to communicate "Mad Men" through association alone. The falling man references the show's opening titles and the "March 25" text line references the show's red and black logotype. It is striking how well it communicates given the lack of graphic elements.

It's been a long time since the end of season four and I'm looking forward to the show's return. Can't wait!

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